The apparatus comprises a horizontal, extensible shovel which is driven step by step through a predetermined path by motorized means; a distributor of dough loaves arranged for dropping loaves at a first stop in the shovel path; a pizza moulder arranged at a second stop in the shovel path, for pressing and spreading the loaf; several distributors of a dressing, placed at at least a third stop in the shovel path, for dropping metered portions of dressing on the pizza carried by the shovel; and an oven placed at a fourth stop in the shovel path, for receiving the pizza from the shovel.