It is proposed to provide a developing agent carrier, developing unit, and image forming apparatus which can stably obtain a high-quality image. There is provided a developing agent carrier comprising an elastic portion which comes into contact with an image carrier, wherein an Asker C hardness of the elastic portion is not less than 20 and not more than 40, and a dynamic friction coefficient of a surface of the elastic portion is not less than 0.01 and not more than 0.2.