A full color electrophotographic toner including toner particles containing at least a binder resin, a colorant and a wax, and external additives, at least one of the external additives being rutile titanium oxide having a volume resistivity of 1×1014 to 1×1018 &OHgr;cm, and a dispersion absolute deviation a of rutile titanium oxide being 0.17 or less, and a full color electrophotographic developer and an image forming method using the same are provided. In the full color electrophotographic toner, the full color electrophotographic developer and the image forming method of the invention, a retransfer phenomenon of the transferred toner can be prevented, a chargeability and a transferability are not problematic at all, a charging amount of the toner in long-term use can be rendered appropriate and stable, and a fluidity is also excellent.