The method and apparatus for eliminating noise in a video signal encoder according to the present invention divides an input video signal into a noise component and a pure video signal component and performs filtering gain control taking account of a rate of energy of the noise and pure signal, thereby performing the exact filtering with respect to an actual noise component and improving picture quality. The present invention also extracts a noise filtered signal component in advance, performs filtering of the remaining signal through gain control, and combines the extracted pure signal component and the filtered remaining signal, thereby eliminating the noise while keeping the resolution of the signal. If the video signal is processed in the unit of blocks, the noise filtering is performed considering this fact, thereby reducing blocking effect and improving picture quality.