A tire noise damper to be disposed in an annular tire hollow formed between a wheel rim and a pneumatic tire mounted thereon, the damper made of a flexible material and comprising a base to be secured to the wheel rim and at least one flap extending from the base to be risen radially outwards from the wheel rim by centrifugal force during running to block the annular tire hollow. For example, the damper comprises at least one annular elastic band to be put around the wheel rim, the annular band provided with at least one U-cut for forming a flap, and the base is formed by the remaining annular portion of the band. In another example, the damper is made of a strip of the fixable material having a certain length, the base is formed by one end portion of the strip, and the flap is formed by the remaining portion of the strip.