An evaporative emission control apparatus for a motor vehicle includes a fuel tank having a tank shell to store fuel therein, a canister disposed completely within the fuel tank to adsorb and temporarily store evaporative fuel generated in the fuel tank, and a bracket that is secured to the fuel tank to support the canister apart from the tank shell. The outer surface of the canister is set apart from the inner surface of the tank shell, so that the canister is less influenced by the environment temperature around the fuel tank, and so that the adsorption of the evaporative fuel is kept stable.