A device structure and method for outdoor signs utilizing organic light emitting device (OLED) technology. Exemplary embodiments of the device include an OLED that is patterned into a sign combined with an exterior layer consisting of a highly scattering, non-absorbing coating over the OLED emitting regions and a highly absorbing coating over the non-emitting regions. The result is a sign that can be viewed using organic electroluminescent (EL) light under low ambient light level conditions, and due to the exterior coating, can also be viewed under high ambient light conditions.