A tire noise damper to be disposed in an annular tire cavity formed between a wheel rim and a pneumatic tire mounted thereon. The damper comprises an annular band-like body which is made of an elastomeric material and provided with at least one generally U-shaped cut oriented in a circumferential direction. The cutout formed by the at least one U-shaped cut forms a flap risen by a centrifugal force during running, and the remainder forms a base band to be put around a bottom of the wheel rim in an elongated condition. In order to reduce resonance of the air in the tire cavity in not only the fundamental mode but also the higher harmonic modes, the flap may have a relatively long length such that, when risen, a radially outer end portion thereof comes into contact with the radially inside of a tread portion of the tire. Further, the flap may be made of nonwoven fabric at least partially.