A tire, for example, is nipped by a pair of bead portion support members and filled with an internal pressure. Logo marks printed on a transfer film are positioned in front of the tire at a transfer position at which the logo marks are to be transferred or printed to the tire. The transfer film is pressed by thermal plates onto the side portions of the tire so that the logo marks are transferred onto the side portions thereof. In short, the present invention provides a printing device and a printing method capable of effectively printing clear indications on the side portions of a toroidal-shaped body such as a tire.