A display device has a screen made of a substrate and a group of elongated illuminators that are arranged on the substrate. Elongated electrode supporters are arranged on at least one side of the illuminators in the width direction. The elongated electrode supporter has plural electrodes that am spaced along the longitudinal direction of the illuminator and define corresponding discharge cells. A wiring conductive pattern is formed on the substrate for supplying electricity to the plural electrodes of the electrode supporter. Selective light emission from the discharge cells of the illuminator is controlled by signals applied to the wiring conductive pattern and the plural electrodes.