Improvements for in-mold polyurethane foam and/or resin products and the ability to provide surface coatings of such products exhibiting bright coloration and reduced colorant migration through utilization of easy-to-use polymeric colorants in simplified and environmentally friendly processing methods are disclosed. The inventive surface coating formulations include polyurethane-reactive polymeric colorants admixed with prepolymer and excess amounts of certain isocyanate compounds. Such a composition is applied (by spraying, for example) to a polyurethane prepolymer (for the production of the internal polyurethane article) which is then introduced within a mold in order to form a particularly shaped or configured polyurethane article with a colored surface coating. Upon curing through exposure to heat, the coating composition reacts with the introduced polyurethane prepolymer to form a surface over the target internal polyurethane. The excess isocyanate present within the surface coating has been found to provide surprisingly good non-migration and non-bleed properties to the polymeric colorant thereby permitting the addition of such a highly desired, high color space, and effective polyurethane colorant within such surface coatings. The specific method as well as colored polyurethane articles are also contemplated within this invention.