In an image formation apparatus having a function to detect a direction of an original image, in a case where an image formation mode is set by using a touch panel, a keybutton to instruct whether or not direction detection is to be performed is displayed on a setting screen of an image formation mode to which direction detection is effective, while such the key is not displayed on a setting screen of an image formation mode to which direction detection is not effective. The image formation mode to which direction detection is effective includes a mode to record images of one-face originals onto two faces of a sheet, a mode to arrange and record images of plural originals onto one sheet, a mode to perform stapling at designated corner positions of sheets, and the like.