The present invention provides an electrochromic window assembly having coloration associated therewith. The assembly includes an electrochromic device defined by two transparent substrates defining a chamber therebetween, and an electrochromic medium including at least one dye contained within the chamber. At least one of the two substrates has a color. The at least one dye also has a color, which either coordinates with the color of the at least one substrate to produce a window assembly of a desired color, or which complements the color of the at least one substrate.