Aqueous formulations comprising as film-forming constituent at least one copolymer P, synthesized from ethylenically unsaturated monomers M, are used for coating shaped mineral articles, the copolymer P having a glass transition temperature in the range from −25 to +80° C. and the monomers M comprising more than 0.2% by weight and up to 5% by weight, based on their overall weight, of itaconic acid as monomer M1.