A brush roller is structured such that a web body having wire members is wound in a helical manner around a roller main body to which an axial end member is mounted. A fastening member is mounted to a rotary shaft of the axial end member, and one end of the web body is fixed to a holding member which is arranged between the fastening member and the axial end member so as to freely rotate relatively. The holding member relatively rotates in a winding direction due to an urging force of a torsional coil spring when elongation occurs in the web body, thereby preventing slack from occurring in the web body.