A printable image transfer material comprising a siliconized support, an adhesive polymer containing layer applied on the support and an image receiving layer arranged on the polymer layer, said adhesive polymer containing layer being substantially free of pigment and cold-peelable from the siliconized support, said image receiving layer comprising solid particles, a binder mixture of a highly elastic, film forming first binder polymer and a second binder polymer or binder polymer mixture that comprises ethylene vinyl acetate and vinyl alcohol units.