Systems and methods for providing and tracking viewing behavior of home entertainment systems. A viewer event such as tuning to a selected television channel, occurs at a home entertainment system. The event is coupled with information describing the programming viewed on the home entertainment system and is stored locally. The information describing the programming is obtained from an electronic program guide. Subsequent viewer events are also coupled with information describing the programming viewed and stored locally. The resulting viewing behavior that is stored locally is transmitted to a remote clearinghouse for storage. The remote site receives a great diversity specific information from a plurality of home entertainment systems, which represents and describes, in any desired degree of specificity, the programming that the public is viewing, the origin of the programming, and the way in which the programming is being viewed.