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1.发明授权公开(公告)号：US06708335B1
公开(公告)日：2004-03-16
申请号：US09376631
申请日：1999-08-18
IPC分类号： H04N716
CPC分类号： H04N21/44222 , H04N7/163 , H04N21/6582 , H04N21/812 , H04N21/84 , H04N21/8586
摘要： Systems and methods for tracking viewing behavior of advertisements on home entertainment systems. A processing device associated with the home entertainment system determines that an advertisement is being displayed. For example, the processing device can recognize an identifying marker embedded in the television signal that carries the advertisement. Alternatively, an electronic program guide supplemented with information identifying advertisements can be used to determine that a channel tuned and displayed at the home entertainment system carries a particular advertisement. The processing device generates viewing behavior information that identifies the advertisement and stores the information locally. The information is periodically transmitted to a central clearinghouse for storage and distribution to advertisers or other interested parties. The clearinghouse receives viewing behavior information from a plurality of home entertainment systems, which represents and describes the advertisements being viewed, the origin of the advertisements, and the way in which the advertisements are viewed.
摘要翻译： 用于跟踪家庭娱乐系统广告的观看行为的系统和方法。 与家庭娱乐系统相关联的处理设备确定正在显示广告。 例如，处理装置可以识别嵌入在携带广告的电视信号中的识别标记。 或者，可以使用补充有识别广告的信息的电子节目指南来确定在家庭娱乐系统调谐和显示的频道携带特定广告。 处理装置生成识别广告并且在本地存储信息的观看行为信息。 这些信息被定期地传送到中央票据交换所，以供存储和分发给广告商或其他有关方。 票据交换所从多个家庭娱乐系统接收观看行为信息，其表示并描述正在观看的广告，广告的起源以及广告的观看方式。
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公开(公告)号：US06704929B1
公开(公告)日：2004-03-09
申请号：US09376632
申请日：1999-08-18
IPC分类号： H04H900
CPC分类号： H04N7/17318 , H04H60/31 , H04H60/39 , H04N7/0887 , H04N21/44222 , H04N21/6582 , H04N21/84
摘要： Systems and methods for providing and tracking viewing behavior of home entertainment systems. A viewer event such as tuning to a selected television channel, occurs at a home entertainment system. The event is coupled with information describing the programming viewed on the home entertainment system and is stored locally. The information describing the programming is obtained from an electronic program guide. Subsequent viewer events are also coupled with information describing the programming viewed and stored locally. The resulting viewing behavior that is stored locally is transmitted to a remote clearinghouse for storage. The remote site receives a great diversity specific information from a plurality of home entertainment systems, which represents and describes, in any desired degree of specificity, the programming that the public is viewing, the origin of the programming, and the way in which the programming is being viewed.
摘要翻译： 用于提供和跟踪家庭娱乐系统的观看行为的系统和方法。 诸如调谐到所选择的电视频道的观看者事件发生在家庭娱乐系统。 该事件与描述在家庭娱乐系统上观看的节目的信息相结合，并被存储在本地。 描述编程的信息从电子节目指南获得。 随后的观看者事件还与描述在本地观看和存储的节目的信息相结合。 将本地存储的结果查看行为发送到远程结算所进行存储。 远程站点从多个家庭娱乐系统接收到很大的多样化特定信息，其以任何期望的特异性表示和描述了公众正在观看的节目，节目的起源以及节目的方式 正在被看
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公开(公告)号：US08091101B2
公开(公告)日：2012-01-03
申请号：US12819664
申请日：2010-06-21
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译： 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。
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公开(公告)号：US20080250453A1
公开(公告)日：2008-10-09
申请号：US11852788
申请日：2007-09-10
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
IPC分类号： G06F3/00
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译： 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。
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公开(公告)号：US08438591B2
公开(公告)日：2013-05-07
申请号：US13302531
申请日：2011-11-22
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译： 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。
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公开(公告)号：US20100262496A1
公开(公告)日：2010-10-14
申请号：US12819664
申请日：2010-06-21
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译： 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。
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公开(公告)号：US20100235219A1
公开(公告)日：2010-09-16
申请号：US12062231
申请日：2008-04-03
申请人： Iain Merrick , Jason Bayer , John Alastair Hawkins , Greg Hecht , Michael A. Killianey , Simon Rowe , Geoffrey R. Smith , Daniel J. Zigmond
发明人： Iain Merrick , Jason Bayer , John Alastair Hawkins , Greg Hecht , Michael A. Killianey , Simon Rowe , Geoffrey R. Smith , Daniel J. Zigmond
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q10/0639 , G06Q30/0249 , G06Q40/06
摘要： Systems and methods can be used to adjust an advertising budget associated with an advertising item based on forecast performance of a media item associated with the advertising item. The advertising budget can be reconciled based upon measured impressions associated with the advertising item.
摘要翻译： 系统和方法可以用于基于与广告项目相关联的媒体项目的预测性能来调整与广告项目相关联的广告预算。 广告预算可以根据与广告项目相关联的测量的展示进行对帐。
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8.发明授权Log processing of channel tunes and channel tune times generated from a television processing device 有权从电视处理设备产生的频道曲调和频道调谐时间的日志处理公开(公告)号：US07743394B2
公开(公告)日：2010-06-22
申请号：US11852788
申请日：2007-09-10
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译： 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。
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9.发明授权公开(公告)号：US07051351B2
公开(公告)日：2006-05-23
申请号：US09264432
申请日：1999-03-08
CPC分类号： H04L67/20 , G06Q30/02 , G06Q30/0242 , G06Q30/0269 , G06Q30/0277 , H04L67/306 , H04N7/17318 , H04N21/25891 , H04N21/2668 , H04N21/4331 , H04N21/44222 , H04N21/4532 , H04N21/458 , H04N21/4782 , H04N21/6125 , H04N21/812
摘要： Systems and methods for selecting and inserting advertisements in an information document displayed to a user, wherein the selection is based at least in part on television programming viewed by the user. The systems and methods may be implemented using the Internet or another information retrieval system that includes a client system and a remote server. The client system monitors television programming viewed by the user and compiles a user profile characterizing the television programming. When the user requests an Internet resource using the client system, the television programming information in the user profile is utilized to select an appropriate advertisement. The advertisement is then inserted in the information document and displayed to the user. Advertisement selection and insertion may be conducted at the remote server, the client system, or at the level of the Internet service provider. Such selection of advertisement increases the efficiency by which Internet advertisements are tailored to individuals. Instead of advertisements, information relating to the television programming may be retrieved over the Internet and displayed without direct user assistance.
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公开(公告)号：US20080250448A1
公开(公告)日：2008-10-09
申请号：US11852791
申请日：2007-09-10
申请人： Simon Rowe , Iain Merrick , Michael A. Killianey , John Alastair Hawkins , Greg Hecht , Geoffrey R. Smith
发明人： Simon Rowe , Iain Merrick , Michael A. Killianey , John Alastair Hawkins , Greg Hecht , Geoffrey R. Smith
IPC分类号： H04N7/10
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Set top box logs are received from a television provider and processed to compensate for broadcast latency and generate normalized log data, e.g., log data that are indexed to a relative time. Channel tunes and the channel tune times of the normalized log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
摘要翻译： 从电视提供商接收机顶盒日志，并且被处理以补偿广播延迟并生成归一化日志数据，例如索引到相对时间的日志数据。 频道曲调和归一化日志数据的频道调谐时间可以与频道上的电视广告的预期空中时间进行比较，并且可以为每个电视广告生成诸如投影观众的印象值。
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