An exhaust gas clean-up catalyst having a catalytic layer which contains, as an occluding agent, at least one (potassium and/or the like) chosen from a group consisting of alkaline metals and alkaline earth metals. The catalytic layer consists of a first catalytic layer (20) which contains the occluding agent (potassium and/or the like) and an acid material (30) having a high affinity to the occluding agent, and a second catalytic layer (40) which contains the occluding agent and does not contain the acid material.