The present invention relates to silver-colored luster pigments based on multiply coated platelet-shaped substrates, which has at least one layer sequence of TiO2, a colorless coating and another TiO2 layer. The pigment can optionally have an outer protective layer. These luster pigments are useful and to the use thereof in paints, coatings, printing inks, including security printing inks, plastics, ceramic materials, glasses, cosmetic formulations and for producing pigment preparations and dry product forms such as granules, chips, pellets and briquettes.