A method of dynamically prioritizing menu items embedded in an electronic device, such as a digital camera, comprising the steps of selecting a menu item from an ordered list of menu items, recording the selected menu item in a record file stored in the electronic device, analyzing the record file to determine the frequency of use for each menu item, and dynamically prioritizing the ordered list by a firmware embedded in the electronic device based on the user's frequency of use to provide a prioritized ordered list, such that frequently used menu item is ranked higher in the prioritized ordered list.