It is disclosed a cement paint comprising a pigmenting substance (2), a cement binder (6) and a fluidizing liquid (4) and further comprising: a calcareous aggregate (7) including calcareous granules of calcium carbonate CaCO3 having maximum sizes smaller than 100 microns, a vitreous aggregate (8) including vitreous granules having maximum sizes smaller than 100 microns, and a photocatalyst (9) adapted to oxidize polluting substances in the presence of light and air.