Device for conveying and preparing belt construction strip having parallel reinforcing members embedded in belt construction material includes first and second conveying devices, successively positioned in the feed direction without lateral stops for belt construction strip, to laterally align belt construction strip. Drive device laterally moves first conveying device relative to feed direction, sensor device has at least two sensors to detect position of side edges of belt construction strip, and holding device holds a front tip of belt construction strip in controlled manner in region of second conveying device. First conveying device positioned upstream of second conveying device relative to feed direction, and sensor device positioned to determine alignment of edge of belt construction strip and/or alignment of center of belt construction strip. The instant abstract is neither intended to define the invention disclosed in this specification nor intended to limit the scope of the invention in any way.