A method of manufacturing tires includes the steps of making structural components for tires, assembling the structural components of each tire following a pre-established sequence at respective work stations disposed along a manufacturing line, transferring the tires to a curing line, and curing the tires in respective vulcanization molds. The tires are sequentially transferred along the manufacturing line from a first work station to successive work stations. At least one series of tires is simultaneously processed on the manufacturing line and the curing line. The at least one series of tires comprises at least one first tire model and at least one second tire model different from the at least one first tire model. The tires are transferred from the manufacturing line to the curing line at a same rate as the tires are sequentially transferred along the manufacturing line from the first work station to the successive work stations.