A wind turbine for generating electrical power from wind energy includes a turbine rotor mounted for rotation in wind, and having multiple blades for converting energy in the wind into rotational energy. A generator is coupled with said turbine rotor such that said turbine rotor drives said generator. The generator has a stationary air core armature that is located in a magnetic airgap between two generator rotor portions. The generator rotor portions have circumferential arrays of multiple alternating polarity permanent magnets attached to ferromagnetic back irons such that the permanent magnets drive magnetic flux back and forth between each rotor portion and through the stationary air core armature. The stationary air core armature has multiple phase windings of multiple individually insulated strand conductor wire that is wound with two separate portions including an active length portion and an end turn portion. The end turn portion is located outside the magnetic airgap and traverses predominately circumferentially, and the active length portion is located in the magnetic airgap and traverses predominately non-circumferentially and perpendicular to the direction of the magnetic airgap. The end turn portion has a thickness that is greater than the thickness of said active length portion in the direction of said magnetic airgap. AC voltage is induced in the multiple phase windings as the turbine rotor rotates.