A printer apparatus has a thermal head for printing by making contact with a heat-sensitive coloring layer of a heat-sensitive adhesive sheet comprised of the heat-sensitive coloring layer and a heat-sensitive adhesive layer formed on opposite sides of a sheet-like base material. A thermal head heats the heat-sensitive adhesive layer to activate the same, and a conveying roller conveys the heat-sensitive adhesive sheet in a predetermined direction to an ejection hole which ejects the heat-sensitive adhesive sheet out of the apparatus. A sheet holding unit holds the printed sheet with part of the same exposed to the outside from the ejection hole.