An electronic pickup camera including an electronic pickup element which photoelectrically converts an object image to form an image signal, an image conversion unit which converts the image signal formed by the electronic pickup element to image data of a predetermined format, a storage unit which stores the image data converted by the image conversion unit, a transmission unit which enables transmission of the image data stored in the storage unit to an external device, and a control unit which makes a decision as to whether an external device to which the transmission unit transmits the image data is a predetermined external device, and selects an accompanying process for the transmission, on the basis of a result of the decision. One embodiment of the invention relates to the deletion of the transmitted image data. For example, it is possible to provide an electronic camera which determines whether a device to which image data is transmitted is an operator's PC, and automatically deletes transmitted data only when the electronic camera determines that the device is the operator's PC.