A vehicle front end structure is configured to handle a front collision by using one or more inflatable bags to bear the collision load and produce a stable reaction force. The front inflatable bag is provided in a region where a colliding object can contact the front end of a vehicle body and configured such that it can deploy and inflate into a wall surface-like shape immediately before a collision. As a result, the collision load of a front collision can be absorbed efficiently. Additionally, since the inflated front inflatable bag serves to bear the collision load as a surface, it can generate a stable reaction force irregardless of the angle at which the collision load is imparted, the size of the colliding object, or size of the overlap ratio.