发明授权
US07246083B2 System and method for targeted marketing of goods and/or services to specific customers
有权
向特定客户进行商品和/或服务的定向营销的系统和方法
- 专利标题： System and method for targeted marketing of goods and/or services to specific customers
- 专利标题（中）： 向特定客户进行商品和/或服务的定向营销的系统和方法
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申请号： US10401935申请日： 2003-03-27
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公开(公告)号： US07246083B2公开(公告)日： 2007-07-17
- 发明人: Eric Bibelnieks , Mark Bullock , Michael Haydock , Mindy Schiller , Wayne Kugel , Edwin Peter Dawson Pednault , Nancy Soderquist , Harlan Crowder
- 申请人： Eric Bibelnieks , Mark Bullock , Michael Haydock , Mindy Schiller , Wayne Kugel , Edwin Peter Dawson Pednault , Nancy Soderquist , Harlan Crowder
- 申请人地址： US NY Armonk
- 专利权人： International Business Machines Corporation
- 当前专利权人： International Business Machines Corporation
- 当前专利权人地址： US NY Armonk
- 代理机构： Synnestvedt & Lechner LLP
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
A method, and system for targeted marketing of goods or services to specific customers is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.