A display device (40) for use with a passenger conveyor (20) provides traffic flow direction information. One example includes a display panel (42) supported on a surface (38) that is conveniently positioned beneath the handrail (28) near a landing (24). In a particular example, a handrail entry module (32) includes a handrail entry (36) and a support surface (38) that supports the display (40). In one example, the surface (38) extends down and out from a vertical surface (34) associated with the handrail entry (36) to maximize visibility of the display.