A method and apparatus for transmitting and receiving a broadcast service in a mobile communication system which outer-codes frames for a plurality of broadcast services and Time Domain Multiplex (TDM)-transmits the outer-coded frames. A transmitter transmits a broadcast parameter message comprising information indicating a specific sub-buffer in which respective broadcast services are stored. A receiver for receiving the broadcast parameter message from the transmitter, and maps the sub-buffer to a corresponding sub-block mask based on the broadcast parameter message. The transmitter TDM-transmits the frames for the plurality of broadcast services per sub-block. The receiver selectively receives frames for a desired broadcast service using the sub-block mask and decodes the selectively received frames.