In a gradation voltage generation circuit used in a video signal line driving circuit for driving video signal lines of a liquid crystal display device by time division based on switching control signals, a first variable resistor circuit is connected between one terminal of a voltage divider circuit for generating a gradation voltage group and a power source line for supplying a high-level voltage, and a second variable resistor circuit is connected between the other terminal of the voltage divider circuit and a power source line for supplying a low-level voltage. The resistances of the variable resistor circuits are switched based on the switching control signal. Thus, in the periods in which the video signal lines respectively connected to R, G and B pixel formation portions are driven, gradation voltages that are adapted to the gradation reproducibility for R, G and B are outputted respectively.