An integrated fluid catalytic cracking (FCC) and desulfurization system for processing hydrocarbon-containing fluids. The integrated system employs a cracking/desulfurization unit having a reactor, a regenerator, and a reducer. A mixture of solid FCC catalyst particulates and solid sulfur sorbent particulates are circulated through the reactor, regenerator, and reducer to provide for substantially continuous cracking and desulfurization of the hydrocarbon-containing fluid, as well as substantially continuous regeneration of both the FCC catalyst and the sulfur sorbent.