An apparatus, system, and method are disclosed for correlating a cost of receiving media to a user's exposure to advertising. A media display system including a media recorder detects and reports that a media display system user has skipped over an advertising program without watching or listening to the advertising program. A fee is calculated and charged to the user in lieu of the user's watching or listening to the advertising program. Alternatively, a user may subscribe to a service that allows the user to skip over some or all advertising programs displayed on the media display system.