A vehicle floor structure including a floor panel which includes: a plurality of arc beads which are provided on a surface of the floor panel so as to be arranged in parallel with each other and to extend from a side sill inner toward a middle cross member while being bent; and a bracket which is provided in the vicinity of the side sill inner for fixing an auto part, wherein: at least one of the beads in the vicinity of the side sill inner is diverged and connected to the beads at a farther side with respect to the side sill inner; the bracket is fixed so as to cover the bead in the vicinity of the side sill inner; and a farther end portion of the bracket with respect to the side sill inner is fixed so as to straddle the diverged beads.