A method of treating a gas sensor element for improving measurement characteristics thereof, including: heating the gas sensor element at a temperature of 600-1000° C. for 3-24 hours in a treatment atmosphere in which an oxygen concentration is regulated to be not higher than 0.2% and in which are included: (A) not lower than 1000 ppm of an adsorptive gas component wherein an adsorptive capable of being adsorbed on the measuring electrode is bound to oxygen; and (B) a combustible gas in an amount that can be substantially stoichiometrically oxidized by oxygen that is generated upon reduction or decomposition of the adsorptive gas component, so that the adsorptive gas component is reduced or decomposed for permitting the adsorptive in the adsorptive gas component to be adsorbed on the measuring electrode, and so that the noble metal material of the measuring electrode is reduced.