An electronic apparatus includes a network connecting unit configured to make network connection with a client. A storage unit stores content which has been compressed and encoded. A transcoding unit is configured to convert the content stored in the storage unit to content compressed and encoded in a different format for the client connected via the network connecting unit. A content transmitting unit is configured to transmit the content stored in the storage unit or the content converted by the transcoding unit to the client connected via the network connecting unit. A control unit is configured to store content which meets a predetermined condition specific to the client in the storage unit from among the content converted by the transcoding unit.