The invention relates to a shift control apparatus for an automatic transmission, that executes a torque reduction control when the transmission executes a second downshift in response to a second downshift determination made during first downshift. The shift control apparatus includes a multiple shift execution unit that starts the second downshift operation in response to the second downshift determination, and a torque reduction control execution unit that executes a torque reduction control when the rotational speed of the input member is increased to at least a predetermined first determination speed, which is determined in accordance with a shift ratio of a gear stage after the second downshift operation, after the second downshift starts. This allows the rotational speed of the input shaft to be quickly changed to the appropriate synchronous rotational speed. Thus, the desired driving force is provided upon completion of the second downshift without overspeeding the engine.