A system for delivering contents automatically has first and second signal-selecting-and-delivering devices each for selecting a contents-signal from the contents-signals each having any of first and second formats of contents-signal and delivering the selected contents-signal having each of the first and second formats. It also has a signal-supplying device that supplies the contents-signals having the first and second formats to the first and second signal-selecting-and-delivering devices, respectively, and a signal-converting device that converts the contents-signal having the first format into the contents-signal having the second format and supplies the converted contents-signal having the second format to the second signal-selecting-and-delivering device. It further has a control device that controls the signal-supplying device and the first and second signal-selecting-and-delivering devices to allow the first and second signal-selecting-and-delivering devices to deliver the contents-signals having each of the first and second formats, based on a predetermined delivery schedule of the contents.