Briefly, a method and apparatus to exchange channel state information between two or more stations are provided. The channel state information may be used to adapt a power, a transmission rate and a modulation scheme of a transmitted signal. In some embodiments or the invention, a method comprises adapting a physical layer parameter based on exchanged channel information and exchanging over a channel the adapted physical layer parameter. In particular, in some embodiments of the invention, the physical layer parameter includes a bit and power loading parameter and the method comprises calculating a bit and power loading parameter during receiving a data packet; and applying the calculated bit and power loading parameter to a portion of an exchanged data packet.