A method and system are provided for transmitting broadcast service data in a wireless communication system using an Orthogonal Frequency Division Multiple Access (OFDMA) scheme in which data transmission is achieved through a downlink and an uplink within one frame. The system being connected to a broadcast server. The system and method include allocating a connection identifier (CID) to each broadcast service for identification of a broadcast service packet transmitted over the downlink, and transmitting broadcast service information for each broadcast service; and receiving a broadcast packet from the broadcast server, and transmitting a physical layer transmission information element (DL-MAP) including a broadcast service CID for the broadcast packet through the downlink0.