发明授权
US07631008B2 System and method for generating functions to predict the clickability of advertisements
有权
用于生成功能以预测广告的可点击性的系统和方法
- 专利标题： System and method for generating functions to predict the clickability of advertisements
- 专利标题（中）： 用于生成功能以预测广告的可点击性的系统和方法
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申请号： US11479186申请日： 2006-06-29
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公开(公告)号： US07631008B2公开(公告)日： 2009-12-08
- 发明人: Chad Carson , Ashvin Kannan , Erick Cantu-Paz , Rukmini Iyer , Pero Subasic , Christopher C. LuVogt , Christopher Leggetter , Jan Pedersen , David Cho-Lun Ku
- 申请人： Chad Carson , Ashvin Kannan , Erick Cantu-Paz , Rukmini Iyer , Pero Subasic , Christopher C. LuVogt , Christopher Leggetter , Jan Pedersen , David Cho-Lun Ku
- 申请人地址： US CA Sunnyvale
- 专利权人： Yahoo! Inc.
- 当前专利权人： Yahoo! Inc.
- 当前专利权人地址： US CA Sunnyvale
- 代理机构： Ostrow Kaufman & Frankl LLP
- 代理商 Seth H. Ostrow
- 主分类号： G06F17/30
- IPC分类号： G06F17/30
摘要：
The present invention is directed towards systems and methods for predicting a frequency with which an advertisement displayed in response to a query will be selected. The method of the present invention comprises receiving analytics data associated with a display of one or more advertisements in response to one or more queries. One or more features associated with the one or more advertisements displayed in response to the one or more queries are identified. One or more functions are generated for predicting a frequency with which a given advertisement displayed in response to a query will be selected using the analytics data and features associated with the one or more advertisements displayed in response to the one or more queries.
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