An ink-jet recording apparatus, including plural ink-jet head units which are daisy-chain-connected to a control section and eject ink; and the control section which sends serial driving data to the plural ink-jet head units, wherein each ink-jet head unit includes a head drive control section, which includes: a serial/parallel conversion section which converts the serial driving data inputted from a pre-ceding ink-jet head unit to parallel driving data, and sends the parallel driving data to a post-ceding ink-jet head unit; an identification information setting section which sets identification information for selecting a signal essential to drive the ink-jet head unit, a data extracting section which selects the signal essential to drive the ink-jet head unit, based on identification information, and a data processing section which conducts process for driving the ink-jet head unit, by the signal essential to drive the ink-jet head unit selected by the data extracting section.