A method, a system and a machine-readable medium are provided for an on demand translation service. A translation module including at least one language pair module for translating a source language to a target language may be made available for use by a subscriber. The subscriber may be charged a fee for use of the requested on demand translation service or may be provided use of the on demand translation service for free in exchange for displaying commercial messages to the subscriber. A video signal may be received including information in the source language, which may be obtained as text from the video signal and may be translated from the source language to the target language by use of the translation module. Translated information, based on the translated text, may be added into the received video signal. The video signal including the translated information in the target language may be sent to a display device.