Disclosed are an apparatus and a method for controlling a reverse rate of data transmitted to a BTS (base transceiver station) from MSs (mobile stations), to which an autonomous rate control is granted. The method includes the steps of checking whether a limitation for a reverse autonomous rate of an MS is persistent when it is determined from a reverse load that the limitation for the reverse autonomous rate of the MS is necessary, and transmitting information for limiting the reverse autonomous rate of the MS and information indicating persistence of the limitation for the reverse autonomous rate to the MS when it is necessary to persistently maintain the limitation for the reverse autonomous rate of the MS.