Location-based services are provided in a communication system comprising at least a portion of at least one wireless network. One aspect of the invention relates to generation of user movement statistics that may be utilized to facilitate the development of targeted marketing campaigns or other types of message delivery. In this aspect, the user movement statistics are generated based on location and profile information for mobile user devices, and delivery of at least one message to a given one of the mobile user devices is controlled based on the user movement statistics. The user movement statistics may comprise, for example, information sufficient to determine approximately how many users having particular designated characteristics are likely to be in a given location at a given time, and may be utilized to determine prices charged for delivery of messages to the mobile user devices.