An apparatus is provided for filling an empty shaft tray with rod-shaped products. The shaft tray has shaft walls which form a plurality of shafts. The apparatus includes a filling hopper having a receiving region for a mass flow composed of the products, and a storage region for products comprising a front wall, a rear wall, side walls and a bottom wall. The storage region includes partitions that form a plurality of shafts adjacent to each other, wherein the partitions substantially extend over a full height of the storage region, and wherein the rear wall of the storage region includes openings for passage of the shaft walls of the shaft tray. A delivery element delivers the empty shaft tray into the receiving region of the filling hopper to be filled with the products. A removal element removes a filled shaft tray from the filling hopper.