A routing method and system. The method includes receiving by a global positioning satellite (GPS) transceiver, a user profile comprising user preference data and destination location data. The GPS transceiver retrieves first geospatial coordinate values for a current location of the user and a destination location. The GPS transceiver processes the user profile and the first geospatial coordinate values to identify a geographical route for traveling from the current location to the destination location. The GPS transceiver retrieves current traffic speed/traffic density data and historical traffic speed/traffic density data associated with second geospatial coordinate values for various locations located along the first geographical route. The GPS transceiver processes the current traffic speed/traffic density data and the historical traffic speed/traffic density data to determine if the first geographical route comprises an efficient geographical route for the user.