A combination mobile display and shipping device that allows product to be loaded onto the mobile display such that the display can be shipped in a loaded condition. The mobile display includes a product display and a support platform having a plurality of wheels mounted to the bottom surface of the support platform. When the mobile display is received at a retail location, the mobile display can be moved to a desired position through the rolling movement of the plurality of wheels. During shipment, the support platform is securely attached to a shipping pallet designed such that the plurality of wheels are suspended above the ground surface to prevent the rolling movement of the mobile display during shipment. After shipment, the support platform and shipping pallet are separated such that the mobile display can be rolled into a desired location with the product loaded on the display rack.