Invention Grant
- Patent Title: Method and system for conducting online marketing research in a controlled manner
- Patent Title (中): 以受控方式进行在线营销研究的方法和制度
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Application No.: US10321017Application Date: 2002-12-17
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Publication No.: US07769623B2Publication Date: 2010-08-03
- Inventor: Parul A Mittal , Vivek Jain , Natwar Modani , Ravi Kothari , Aseem Agrawal
- Applicant: Parul A Mittal , Vivek Jain , Natwar Modani , Ravi Kothari , Aseem Agrawal
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: Gibb I.P. Law Firm, LLC
- Main IPC: G06F17/60
- IPC: G06F17/60
Abstract:
The invention describes a method and system for conducting online marketing research keeping in consideration the specified budget for the experiment. The invention describes a methodology for effective data collection and optimised utilization of budget through the use of efficient sampling and grouping of users.
Public/Granted literature
- US20040117239A1 Method and system for conducting online marketing research in a controlled manner Public/Granted day:2004-06-17
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